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How to Follow Google Paid Link Guidelines to Avoid Penguin Penalty

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Google Paid Link Guidelines

One of the critical guidelines that every webmaster should follow is Google Paid link Guidelines. So what is a paid link? Before going to look at the detailed answer, one thing you have to clear that, Google is not a big fan of Backlink. And Google doesn’t love the blogs, that share too many outgoing referrals or links. For example, if Google finds that more than 50% of your backlinks are external, you may have a significant risk to penalize for this. Let’s see the details about paid links and how Google identifies them.

How to Follow Google Paid Link Guidelines

1. Referral links or affiliate marketing links:

Suppose, you are writing a perfect article about the variety of pizza, and at the end of your article, you may want to add a referral link, from where people can directly buy this pizza. And you will get a commission for every sale. So, this type of link is considered a paid link. If you want to suggest peoples for buying the best products, then what you will do? There is a way you can use a keyword as the suggestion for that. Like this “You may try the cool pizza from” Make sure that you don’t use the link, but you can use a keyword as a suggestion, so people can search the right products.

2. Link exchange for money:

Buying or selling links is strictly discouraged by Google. If you buy or sell links, in most cases, both of them are at a high risk to get penalized for link spam. So what about the Website Directory and Business Directory. They also sell the links. Why they don’t get penalized. The answer is they don’t offer the package for link building, but they charge it for editing and sorting the same types of resources or websites, where you can get a huge potentials to grow business to business connections. Moreover, Good directories are edited by a human editor, and they only accept a good quality website. They charge for the effort of the editors who are employed to look over the quality. There are always two options; you can either choose to wait or pay some bucks for quick inclusion.

3. Google loves natural links but not too many Dofollow links:

Make sure that your links are natural and suggestive. If you want to share the resources, you can put the reference at the end of your article. If you are building internal links, do not include too many links in an article or page. The number of total links on your page should be under 50% and not exceed the 100 anyway. It also includes the menu, sidebar category links too….I mean all links that are visible on a page.

4. Paid links with Nofollow attributes:

If you show any advertisement on your page make sure that this type of link resources are attributes as rel=”nofollow.” Google hates dofollow paid links but not the links which attributed by “nofollow.” So it is the only solution to block the crawler to identify a paid link or sending link juice to a referral page. Of course, you can share related suggestive resources but using nofollow is the best practice to avoid penalty. You have the era for advertisement, but you must have to track the good and bad resources to building trust in the internet community.

5. Good Quality Dofollow links:

If you want to create links from some quality resources, this type of link building is not wrong. They naturally bring a good result and help the crawler to find relativity. But keep in mind that this kind of resource is helpful for your readers and give them benefits. Suggestive links are not bad at all if you include them at the end of the article to provide a better idea.


The total sum up is, referral links, advertisement links, and links to a product purchase page are considering as a paid link. You can share this type of links with “nofollow” attributes. This way, they don’t get the link juice to influence the page rank but get the correct lead from you. I think you are pretty much clear about paid links. If you don’t understand Google Paid Link Guidelines yet, feel free to ask any questions in the comment box. You can read the Link schemes guidelines from Google Webmaster Guide.

Looking for specialists to identify the bad links. Please feel free to contact us. We will help you to clean the bad links and “nofollow” the paid links from your website.

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