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How to get rid of old and auto-generated content from your website

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  • SEO

According to the webmaster central blog, old and auto-generated content are violating Google’s quality guidelines. Google has more than 200 ranking factors for a website. Now they are focusing on content quality, readability, and usefulness to rank a website for search engines. So, it is essential to get rid of old and auto-generated content from a website. It is necessary to get a good ranking in the search result. Before going to the fixing phase, let’s move on to the analyzing process of an old and auto-generated content:

How to find auto-generated content?

It is a big question that how you will identify old and auto-generated content? If you check the Google webmaster quality guidelines, you may see the definition of auto-generated contents like below:

old and auto-generated content are violating Google's Quality Guidelines.
See the full list of quality guideline from here:

Text translated by automatic tools and process

Every Author gives priority to their native language. We learn to talk using our mother tongue. Nothing can help us to express and understand a topic like our mother language.

Google can detect automated translated content from a source that is no longer curated or reviewed by a human. However, there is a lot of difference between language to language.

The automated system is unable to detect the tone, accent, and meanings. Sometimes many grammatical errors are seen in the automated translated copy.

So, it is a smart decision to curate any content by an expert human reader before publishing it.

Content generated through an automated process:

It was a well-known SEO practice of 2008. It is actually showing up the relevancy of content by using many keywords. But today this practice is a crime in SEO, called keyword stuffing.

This type of content describes the same topics again and again to make a false keyword density, anchor text. For example:

If you know that A is B then B is A. So, it is straightforward to prove the A is like B because A consists of the same value of B. However if you know… (Contents are going on).

It has two types of text. One is for human reader’s. It is very short and another one is tricking the search engine by generating too many keywords at the bottom of the contents and create a false keyword density.

These keywords are pronounced rhythmically and not give any values to the users.

Using synonyms to generate text

It is clear that when you create any content using automatic software that replaces the original words using synonyms. It makes the article unique but the main meanings are being lost.

A lot of spinning software is available on the market that can spin an article randomly with wrong and missing words.

These articles are replacing the original text that is hard to realize. The main idea is not clear. And a reader ultimately lost the readability and flow. Google is now able to detect these types of content.

So, what’s about borrowing an idea:

In the creative world, borrowing or get inspiration from same-minded people or similar things is not rare. Creative people look at other people’s works to get inspiration, to make something new.

From this perspective, borrowing an idea is not bad if you know the topic clearly and describes it better, using your own words.

So, it is not wrong to research and analyze some articles and come up with your own idea to make a new one. However, DON’T SPIN word by word, sentence by sentence and so on.

Text generated from a Search result or RSS/Atom feed:  

Some content generation tools are fetching search results, or RSS feeds from various sources for a targeted keyword to make new content. However, this type of content brings no value to the readers and turn into plagiarized content. Unlike other quality, Google prohibits the plagiarized contents if they find similarity with one or more websites.

However, you can use some plagiarism checker tools for determining your content uniqueness and quality. Sometimes written words are also very similar to some websites because they use these phrases and contents at an earlier time. So, it is a good investment to find out the plagiarized or near similar content from your website.

Take your creativity on the fly:

An old topic could be described in a new way or explanation if you know what you say. If you add some humour to a hard and rough topic, it can turn into a bright piece of writing.

It does not matter, which words you use to explain a topic, if your readers can understand the main motto. So, take advantage of your creativity to fly.

Cut the piece of contents and neatly stitching them:

The proverb says, “Cut your coat according to your cloth”. I am just going to make it a slightly different, “Make your contents according to your thought”.

If you do not have enough knowledge to make content, then try to learn more from various resources until it becomes sufficient. However, don’t make content by borrowing some thoughts from here and from there.

Because at the end of the day this type of content remains useless. No matter, how much struggle you put to make a figure, but it is nothing but a stitched version of a coat that is made from different coloured clothes. Is not it is looks ugly? Definitely, “Yes”.

Do you like to wear this type of coat? Obviously, “No”. I do not even think to wear it in my home…uggh.

So, why do you want to prepare this type of content for your blog? Don’t sit down to write until you come up with a better idea or understand a topic very clearly.

You may ask, “how Google detects that I use the inappropriate idea in my content?”

Well, if Google can identify the duplicate, synonymize, auto-translated or scraping contents, it can easily find out and detect the tailored contents too.

However, Google considered the content for ranking if you added sufficient value and cited the primary sources.

Old and outdated content:

Google does not give priority to the content that uses old and outdated data. No matter, how finely it was written. So, It is necessary to consistently check the content and data for the most updated info, that is valuable for the users. Otherwise, it will not show at the top position of your search result.


Making great content for search and human readers are pretty easy. Always, try to write after understanding a topic very clearly. If you use the statements from other resources, cited them well. Revise and edit your content occasionally to keep it updated with the recent information and data. It will simply bring value to your content to showing it up at the top position of a search result.

If you are seeking help to write great-quality SEO articles, that will ensure a higher position on Google for a given keyword, you can contact us. Our team has some experts, who can update your old and auto-generated content and make them 100% SEO friendly. They will revise and arrange your content in such a way that will be praised by humans and search engines equally.

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