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Why An HTML Sitemap Is Important for SEO

Why An HTML Sitemap Is Important for SEO

An HTML sitemap is a page that contains all essential links to your website. According to the Google Webmaster Guidelines, an HTML sitemap is helpful for users and a necessary factor for SEO.

If you have an HTML sitemap, your users can find all useful links to your website on a single page. It is the most efficient way to build internal links and access inner pages. Many bloggers and web admins ignore this sitemap. Here, we will explain why it is essential and how to make it correctly.

An HTML sitemap comprises all of your website’s essential links and is designed to make it easier to find all of the important pages. It should not contain every link related to your website, but it should include all of the significant links that lead to each page. For example, here is my sitemap, which contains every link that I add on a daily basis.

Why an HTML sitemap is needed:

HTML sitemaps are useful for human visitors because they allow them to access your website quickly and easily. All archive links, category links, and page connections can be sorted on a single page, allowing your users to navigate your entire site.

An HTML sitemap, as shown above, connects one page to the next. This form of linking is vital for SEO since it delivers sitewide quality links and allows web crawlers to crawl every page of a website.

How to build an HTML sitemap:

To develop a quick HTML sitemap, you can include your blog archives, essential pages, and categories on a single page. You can exclude unimportant and thin pages from your sitemap. Now, place the sitemaps links in your website’s footer area. External links to your sitemap are essential for SEO, as they send link juice to all your pages rather than a single page. Try to build external links pointing to your sitemap, which is much stronger than a link pointing to your homepage because this link-building sends a positive signal to the search engine. It also helps to identify the essential pages by priority.

Designing an HTML sitemap:

HTML Sitemap is not a critical design. It’s effortless to create. However, you should know some basic guidelines while creating an HTML sitemap. These rules are:

Create a link on your Homepage: 

To provide a quick and easy way to access your sitemap, you can put a link on your homepage. This way, search engines, and human users can easily find and access it.

Make it user-friendly as much as you can:

Maybe you think, why should I make a link page user-friendly? But trust me, the sitemap is a more vital page than you think. It’s an overview of your website. So try to make it neat and clean, organized, easy to navigate, and quick-loading. Make sure that your visitors feel comfortable while browsing the sitemap. If website users can easily explore your sitemap, it’s also good for SEO.

Don’t put more than 100 links in a single sitemap: 

If you want to avoid link spam, it’s necessary to keep your sitemap links fewer than 100. Try to link the page that is important for your website. Don’t list every page and link that exists on a site. Putting every link on a single page could be problematic for users as they may be unable to find the appropriate links. If you have more than 100 essential links to list, break these links into multiple sitemaps and link them all in an Index sitemap. So that search engines and human users can find and follow the link as required.

Using important keywords as anchor text is good SEO practice. It assists users in finding the specific subjects and sites they want. It is also advantageous to search engines because they can simply identify and arrange important keywords for this site.


Sitemaps are made to present all necessary links. It should be eye-catching, flashy, or dressed rather than a simple outlook. The simplest form of a sitemap is listing links with the appropriate anchor text that describes your site the best. To generate a sitemap, utilize the ul, ol, and li tags. If you don’t want to create your sitemap from start, you can use SEO services to develop it based on your theme. If you don’t have enough finances, you can manually update your website, which just takes a few minutes. I hope you find this information useful in creating your HTML sitemap. Share these suggestions with your friends and other bloggers so that they can put an HTML sitemap on their websites.

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